• Does your business use or sell animal-based materials? 
  • Do your customers, consumers, guests, and investors ask questions you find hard to answer?
  • Have you officially announced support for an NGO campaign, e.g. Cage Free eggs?
  • Are you looking to improve your BBFAW ranking?
  • Do you have an animal welfare policy in place which accurately reflects your brand values?
  • Can you demonstrate that your supply chain is fully implementing your policy?
  • Do you have a roadmap in place to achieve your commitments?

If you have answered “Yes” to the first question, but “No” to any of the final 3, I can help. 

Food retailers followed by the foodservice industry will have the most “Yes” responses. Next will be fashion retailers, using wool, down or leather. 

Do not forget that animal-based products are entwined throughout our lives, often in less obvious places. What about the following industries? 

  • Car: Leather trim and upholstery
  • Furniture: Feather, wool or horse hair in beds or upholstered goods
  • Soft Furnishings: Down and wool in duvets and blankets
  • Carpet: Wool used in high-end products
  • Health Food: Gelatine in capsule shells
  • Sports Supplement: Whey and eggs in protein shakes and bars
  • Pet Food: Meat, fish and eggs
  • Hair and Beauty: Egg protein in shampoos
  • Outdoor Apparel: Natural insulation for sleeping bags, base layers, socks and jackets
  • Work Wear: wool jackets and leather aprons

Better animal welfare does not mean increased costs or erosion of margins. Start by matching your brand values with your sourcing policies and understand what can and cannot be achieved. Continuous improvement is the key. A plan that changes and adapts with circumstances is better than no plan at all. 

If your business is looking to create or implement an animal welfare policy or requires an independent assessment of a current or potential supply chain, please get in touch at

These services have already been delivered in the following key sectors:

  • Food Retailers
  • Food Service
  • Restaurants
  • Manufacturers
  • Apparel Brands
  • Luxury Goods
  • Standard/Scheme Owners